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Friday, 25 February 2022 07:17

This Week in Tech with Jeanne Destro-2-25-22: Social Media Vs. Celebrity Endorsements

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While celebrity advertising endorsements are not yet a thing of the past; they're certainly on the wane, and changing, as a result of social media. 

Find out why, with University of Akron Assistant Marketing Professor, Alexa Fox.

She recently co-authored a new study that analyzed celebrity athlete Twitter posts from the 2016 Olympics, and she tells us that a big name doesn't always deliver the biggest bang for advertisers.


ALEXA FOX

 

Read 1130 times Last modified on Friday, 25 February 2022 11:57